After three long winters of no new Taylor Swift music, the queen finally crawled out from her hiatus and is back and better than ever. Say goodbye to the old Taylor Swift; a message she was not shy of letting the world know when she sings, “I’m sorry, the old Taylor can’t come the phone right now. Why? Oh, ‘cause she’s dead!” in “Look What You Made Me Do”, on her sixth track. Taylor Swift’s music and social media hiatus have left fans, known as ‘Swifties,’ on their toes, waiting for what the artist’s next move was.
After lots of anticipation and teasers, the singer dropped her sixth album, Reputation, on November 10, 2017. With 15 songs, the soundtrack is crushing the charts as, “the biggest selling US album of 2017 in one week,” according to The Guardian. For added suspense, she released “Look What You Made Me Do” on August 24, which was then followed by “…Ready For It” on September 3, and “Gorgeous” on October 20 before the full album was released.
“…Ready For It” is the first track on the album, and is appropriately named, as it kicks off Reputation. She is constantly hinting at the fact that she did something with titles like, “I Did Something Bad,” “Don’t Blame Me,” “Look What You Made Me Do,” and “Call It What You Want.” We have yet to see what Taylor’s been up to all of this time; after all, she had three years to plan it out.
This album is possibly one of her best yet. Swift is constantly throwing shade at people who have crossed her. She makes makes multiple references to her most recent breakups with Tom Hiddleston and Calvin Harris; and, of course, Kanye West throughout the Reputation. The hit album also features Future, a rapper that gives Swift street credentials, and Ed Sheeran, who’s the most listened person to on Spotify, in the song “End Game.”
She’s released two music videos so far for the soundtrack. “Look What You Made Me Do” with over 730 million views and “…Ready For It” with over 110 million views on her Vevo YouTube channel. Taylor Swift is taking the world by storm, and this is only the beginning. Based on the past two videos, we’re definitely in for a treat for the next ones she’ll release.
Additionally, Taylor had a four day pop-up shop in New York City collaborating with AT&T to promote her latest album the week after it it was launched. Filled with merchandise, props and backdrops from scenes in her “Look What You Made Me Do” music video, it was everything any Swiftie could wish for.
By: Alanna Fernandez ’20